good stories sell themselves

Do you have that song that you like so much but nobody has heard of it? The underdog song that you just jam on occasions. Same thing goes for that movie or Youtube video that blew up so crazy without promotion.

Both of these exist and why i bring up these analogies is because sometimes your good story would sell itself but it won’t blow up to mass adoption and sometimes it’s all over the place.

I want you to measure them the same, look at it from the product creation stance;

You create a good product for a large audience = mass adoption, you create a good product for a smaller audience = less adoption.

What i want you to focus on here is not the adoption rate itself but just the fact that it gets adopted to begin with. People are impacted by it either way. But the main idea is that the good story sold itself.

I’ve been looking at the landscape and observing the way people are doing things, i see that the success that we all envy or wish for ourselves isn’t a one year or two year thing but a journey that spans decades, ten, twenty, thirty years to reach the level that you romanticize.

You have all these great books that have been turned into films and series like harry potter or game of thrones just to name a few. These books wouldn’t have been turned to movies with half bakes stories, they were written over a period of time, matured and eventually had to sell themselves.

I could say that i want to write book, spend a year of my life curating it and release it half baked, or i could wait a couple of years, when i have accumulated a story.

Right now i want to attempt a silent build for some months, i do spend a lot of energy on the publicity side of things and that energy could be compounded into creating better stories.

I look at the metrics sometimes and i don’t really spot a difference so it shouldn’t be a problem, i know i shouldn’t be looking at the metrics but it’s informative sometimes.

Thank you all for always reading my letters, listening to my podcasts or viewing my pictures or videos. I could create this stuff and keep it but i really do it for people that would come across it and they learn something from it. That’s the main joy, not only consuming the content but applying them in your everyday life.

Special thanks to Chikamso, she’s always excited to check my stuff out, literally the first to read or listen to my work and it really keeps me motivated, you have a special place in my heart. Shoutout to Thank-God and Emmanuel for all their opinions and support and love to my brothers at the Zanga, no namedropping so no preferences but bless up regardless.

Thank you so much to the silent readers and listeners, i do it for you too.

Writing this at 01:10 AM on a Sunday night, i’ll see you in another letter. Cheers.